The word 'JORDAN WILSON' written in large, stylized, handwritten font with a pale yellow color.
Sebhead Illustration
Spinning Badge
Multi Callout Graphic
PDX SF Callout
Micro Graphic Bar
Canned workshop hard seltzer with pineapple lime flavor, featuring a geometric zigzag design in yellow, teal, black, and lime green, placed on a textured green cube against a green background.

WORKSHOP SELTZER

❋ BRANDING ϟ DESIGN ⁂ STRATEGY ▣ PACKAGING ⊻ LETTERING

Text graphic with yellow block letters saying 'Outside Lands' on a dark blue background.

OUTSIDE LANDS

❋ BRANDING ϟ DESIGN ✎ ILLUSTRATION

A collection of colorful craft beer cans with various labels and artistic designs.

BLOCK 15 BREWING

❋ BRANDING ϟ DESIGN ⁂ STRATEGY ▣ PACKAGING ⊻ LETTERING ❂ PHOTO

A promotional image for Apex Legends Mobile showing three characters in military gear, with the game's logo in the center on a smartphone screen. The background features a red and white abstract design.

APEX LEGENDS

❋ BRANDING ϟ DESIGN ⁂ STRATEGY ᐉ GAMING ⊻ LETTERING

A colorful graphic featuring cans and packages of Upflip Seltzer, with the Upflip Seltzer Co. logo prominently in the center against an orange background with radiating lines.

UPPER LEFT

❋ BRANDING ϟ DESIGN ⁂ STRATEGY ▣ PACKAGING

Two cans of beer, one labeled 'Transcend' with a white and light gray design, and the other labeled 'Foreland' with a dark gray and black design, placed on a ledge against a plain white wall.

FORELAND BEER

❋ BRANDING ϟ DESIGN ⁂ STRATEGY ▣ PACKAGING

Colorful pixelated abstract background with shades of pink, purple, blue, and green.

MOTIVE GAMES

❋ BRANDING ϟ DESIGN ⁂ STRATEGY ᐉ GAMING ⊻ LETTERING

OUR PHILOSOPHY

EVERY CREATIVE DECISION SHOULD HAVE A REASON BEHIND IT. WHETHER IT’S THE NAMING OF A NEW BEVERAGE, THE STRUCTURE OF A PACKAGING SYSTEM, OR THE FLOW OF A BRAND ROLLOUT — THE WORK SHOULD MEAN SOMETHING.

I bring strategic fluency to every stage of the process. That means helping brands define not just how they look, but what they stand for, and how to express that clearly, consistently, and creatively.

SELECT CLIENTS:

Windows Coke Disney Google Dickel Heineken EA Lagunitas Nike Outside Lands Rockstar The Sims Windows Coke Disney Google Dickel Heineken