Outside Lands
Outside Lands is a three-day music festival held annually in San Francisco, California, at Golden Gate Park. With more than 200,000 attendees, it is the largest independently owned music festival in the United States
Looking to expand on their visual system and further their reach, Outside Lands and Superly brought us on to lend a hand in creating the new brand and visual keys for the next edition of the San Francisco festival.
Partnered Agency: Superfly
Animation Work by: Haus of Elleezus Co.
Scope
Identity Guidelines
Visual Language
Motion Direction
Seasonal Campaigns
Campaign Strategy
System Strategy
