Reserve Collection
In effort to promote Old Town’s growing barrel program, they looked to build out a full campaign through a new series called the “Reserve Private Collection” - An extremely limited batch of rotating barrel-aged beers, pulled from their private cellar collection and bottled in limited 500 milliliter bottle runs.
Scope
Marketing Strategy
Packaging Design
Photography
Videography
But wait, there’s more…To help to convey the sense of speciality run, small batch aspects to the Reserve Collection, we created a promotional video asset to release with the launch of the series.
