Beervana Podcast & Show

On the Beervana Podcast, economist Patrick Emerson and prolific beer writer Jeff Alworth discuss beer in all its dimensions: culture, styles, business and economics, breweries, travel, and science.

As the show grew into a frontrunner of the genre, the brand looked to bring more structure and concept to their visual language, including welcoming a new mascot, Maris the Otter.

Listen to the Show!

Scope

  • Identity Guidelines

  • Visual Language

  • Motion Direction

  • Seasonal Campaigns

  • Campaign Strategy

  • System Strategy

Before

After

The sketch for proper beer brand starts on a proper bar napkin. A look at the first conceived framework of Maris the Otter, the official mascot of the show.

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