Brand Strategy | Brand Identity | Packaging
The first project we’ve built for the Japanese market. Kodikas coffee reached out looking to rebrand their line of coffee packs under the name “Professor Thomas”. In Japan, it’s popular to create a character or mascot that stands for the product (Miss McGuire’s Apple Juice for example).
The team at Kodikas Coffee looked to bring in a scientific tone to the brand while harmonizing within a lens of luxury and pop of color.
We evolved the original brand and packaging into a more cohesive build reflecting the story and character; bringing in a deeper sophistication to help reinforce the premium quality of the product.