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TIKI ROOM

- Reuben’s Brews + Old Town Brewing -

Brand Strategy | Packaging | Videography | Photography

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BRING PARADISE TO YOU


When you live in the cold and wet climate of the pacific northwest, you find yourself missing the sun, with the occasional jealousy of the tropical world away. Old Town Brewing and Reuben’s Brews know this feeling all to well. The concept of “TiKi RoOM” was to create a place that brings the joy and warmth of paradise despite the geography. And like the name, we wanted to create a feeling where you can step into a world of tropical escapism, even in the middle of the Pacific Northwest winter.

 
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Video Asset

To portray a the overall concept of the beer, we created promotional videos to advertise through a number of major social media platforms. Harnessing the idea that despite where you are, paradise is only a can away.