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HOPICANA FRESH HOP IPA

Naming | Brand Strategy | Packaging | Media Assets

 

Hopicana Fresh Hop Hazy IPA is an annual release that celebrates the Northwest’s fresh hop harvest. Old Town looked to create a spin off from the core brand to help differentiate “Hopicana” as an entity on its own. From there we developed a ground-up marketing campaign along with video assets and promotional materials.

 
 
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Video Assets