This research phase is crucial to the success of the project. Together we’ll sit down and learn about your primary objectives, key demographic, company goals, personality, services, and overall ethos. We’ll follow it up creating moodboards to help ensure we kick off the design phase on the same page.

This is where we take all of our discovery information and put it to work! This phase may be a little more heads-down than the previous one (as we build out your new design system) but once we have our conceptual work, we package things up to present them to you for Phase 3.

Once we have our select we now begin to refine the nitty gritty details and polish things up into a final solution - ready for the real world! Depending on the scope, this may be one or two rounds of revisions.

After the final feedback is incorporated, we’ll deliver all your final files as outlined in our project scope. For a typical branding project, this means a number of different files including various logo saves, any key branding elements we’ve developed, master working files, and a brand style-guide.