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5440 BEER

Brand Strategy | Brand Identity | Packaging | Merchandise

 

In a beer market where the road to success is paved by repeated hype brews and candy-infused juice bombs, the idea to take a stand behind an easy-drinking light beer seemed crazy…

 
 
 
 

This is Bolt Minister.

His vision for craft beer stems from one belief…that beer is simply a tool for a larger purpose; human connection.

 
 
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But there was
a problem…

 
 

 Beer has become too serious.

 
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 The fix?

 
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Meaning…

Easy drinking is not about a “light lager” - it’s a mindset.
It’s the feeling of being surrounded by friends and family.
It’s uncomplicated comfort.
Accessible, low-pressure fun.

> You can focus on more important things when you’re in a state of “Ease”

 
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Finding inspiration in the past.

We looked to the golden days of Yesteryear to help visualize this re-establishment of beer’s role in the social system. Where the focus was on the communal activity and not the beer itself. A supporting act to the leading role that is human connection.

 

 

 
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We began building out a rebrand from scratch, starting with the primary mark. There was a lack of balance within the design, so we rebuilt the mark within a grid, creating a stronger sense of spacial structure.

 

 
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From there, we built out an extensive brand identity system. 

 
 

 

 
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And a custom color palette

 
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SLOGAN

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