Brand Strategy | Brand Identity | Packaging | Merchandise
In a beer market where the road to success is paved by repeated hype brews and candy-infused juice bombs, the idea to take a stand behind an easy-drinking light beer seemed crazy…
This is Bolt Minister.
His vision for craft beer stems from one belief…that beer is simply a tool for a larger purpose; human connection.
But there was
Beer has become too serious.
Easy drinking is not about a “light lager” - it’s a mindset.
It’s the feeling of being surrounded by friends and family.
It’s uncomplicated comfort.
Accessible, low-pressure fun.
> You can focus on more important things when you’re in a state of “Ease”
Finding inspiration in the past.
We looked to the golden days of Yesteryear to help visualize this re-establishment of beer’s role in the social system. Where the focus was on the communal activity and not the beer itself. A supporting act to the leading role that is human connection.
We began building out a rebrand from scratch, starting with the primary mark. There was a lack of balance within the design, so we rebuilt the mark within a grid, creating a stronger sense of spacial structure.
From there, we built out an extensive brand identity system.
And a custom color palette