2 STROKE IPA
Brand Strategy | Packaging | Merchandise | Media Assets
The 5440 Beer team partnered with Washougal MX Park, a local motocross raceway tucked in the dense forest of Washington state, to develop a unique beer for the stadium track and the racing consumers.
Kickstarting the past
With the 5440 Beer brand we knew we wanted to bring in the mid-century era into the packaging. We found inspiration in the aesthetic of classic motor oil cans. It captures the era perfectly, giving us a time-frame through the lens of racing. It also doubles as a secondary representation - the beer being the “racing fuel” - in that the stadium audience can “fill up” on 2 Stroke IPA.