MILITARY BORN & RAISED
At the very core of Fidelis sits a meld of something that is built as strong, sturdy, and genuine as the person who wears it. "Semper fidelis" is a Latin phrase that means "always faithful" or "always loyal" and is the motto of the United States Marine Corps - the building black that frames Fidels Apparel and holds the spirit behind every stitch.
The initial visual directions takes inspiration from the mountain. A symbol of strength, longevity, and respect. The simplicity and balance of it plays well and creates a solid foundation to build from and explore. While each held strong on their own, we felt they we're fully accentuating the full scope of Fidelis.